First iconic logo example is the 'target' from Target corporation, an American retailing company. The logo is a very simplified version of an archery target. It is made out of three simple circles, and displayed with the company's theme colors. The red is very bold, and the eye of the target really grabs a viewers attention.
The next symbolic logo is the bird used to represent the website Twitter. This logo is also made out of very simple shapes, however it is still detailed enough to be recognized as a bird. The website and it's logo really play on one another (birds tweeting on twitter). This help users make the connection and associate the logo with the website easily.
This combination logo, used for Dove soap, combines a script font with a small graphic of a dove. The sweeping letters of the text give the logo a relaxed, but very elegant feel. The dove on top helps the viewers associate the product with it's name.
This logo, for Pantene Pro-V shampoo, also uses a combination of type and graphic. The text has a very strong and sturdy feel. The golden swirl is much more gentle and organic, creating a nice contrast. Perhaps the swirl is supposed to be associated with long golden hair, which help the viewer make a conection between the product and logo.
Although the logo for Barbie dolls has changed over the years, the logo has always included the classic hot pink color for Barbie's name. The feminine color definitely helps the iconic name stick in the viewers mind. The cursive style of the script type makes it seem like Barbie herself has signed her name, giving the product a 'personal' touch.
This logo uses two different type styles in it's logo. One for the main brand, and one for the sub-branch for that brand. Since the sub-branch PINK is the emphasis here, the text used is much larger and bolder then for the bottom portion of the logo. It is also emphasized with the bright pink color.
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